Taylor Swift knows a thing or two about hyping a big reveal. Remember the time she erased all her Instagram content, only to replace it with clips of a sinister-looking snake, completely flummoxing her fans? It was all ahead of her album Reputation (and part of the trend of rebooting social media channels in the run up to a hotly-anticipated release).
So, we know she likes to keep fans on their toes. But her latest hints have left them guessing, with some speculating her new release on April 26th may not even be music at all – but instead a fashion line.
Her latest posts, captioned simply “4.26,” show off various pastel and candy-coloured shades, and feature rings, cute nails and fabric swatches galore:
And the latest post, featuring models in power suits, with pastel coloured handbags clutched firmly in tow, may be the biggest hint yet:
Needless to say, her legions of fans are going wild with anticipation, with many interpreting the content as a sign of Taylor’s first foray into the fashion world:
What if it’s a clothing line that’s she’s releasing instead of music 🤔
— 🌴I DID SOMETHING BAD🌴 (@Tij_Swiftie_13) April 22, 2019
Me trying to figure all this out🧐 pic.twitter.com/YWn9mCyWar
— Brian A. Hernandez (@BAHjournalist) April 22, 2019
she’s coming for making her own label
— Taylor Charts (@taylorchart13) April 22, 2019
Some fans wondered if this promised the release of both a fashion line and new music, whilst others were just waiting for her latest tunes, apparently unmoved by the prospect of Swift-branded fashion:
It better not be a clothing line. I need new MUSIC.
— Matthew Hughes (@youfeenmylife) April 23, 2019
Can u announce the lead single pls we don’t want no handbag promo pic.twitter.com/RYLM2wKX1H
— Aryan • April 26 (@wildchanted) April 22, 2019
To be sure, the frothy tones are a far cry from the snakeskin aesthetic of her Reputation album and tour, and will have fans wondering what exactly – musically or sartorially – is in store for them come end of the week.
So could T.Swift soon follow where so many of her fellow celebs before her have ventured? Or perhaps it’s just a snapshot of album art, or a forthcoming video? Either way, like everything she turns her hand to, it’s sure to be a complete triumph.