This isn’t a drill. Perfume for babies exists. The market is niche, but there are some high (and lower) -end perfumers that have created fragrance meant for little ones. It’s not a new concept, either. In 1988, The Chicago Tribune reported that FAO Schwarz’s beloved New York City flagship toy store sold $40,000 worth of Givenchy’s Tartine et Chocolat x Ptisenbon baby perfume in one week. 30 years later, the baby perfume game is still kickin’.
According to the New York Times, global market research firm Mintel estimates that the fragrance industry in the U.S. alone is valued at $3.7 billion a year. It’s only natural then (we guess?) that a segment of it would be devoted to children. Below are some of options for your wee one (that you might want to steal for yourself, we won’t judge).
Love, Chic Baby
In two different formulations (for little boys and little girls, naturally), Love, Chic Baby perfume is used by celebrities and celebrity babies alike. According to their site, apparently Madonna, Gwen Stefani, Angelina Jolie, Gwyneth Paltrow, Kate Moss, Rachel Weisz and Kelly Preston are all fans of the relatively affordable scent. What do little girls smell like? Pink mandarin, Italian bergamot, water lily, pink peony, yellow freesia, island pineapple and sheer rose. Little boys on the other hand, smell more like mandarin (not pink), orange, pink grapefruit, sweetheart melon, wild strawberry, and dew berry.
Thankfully at less than $30 a pop, these baby perfumes won’t break the bank.
Frederic Malle’s Sale Gosse
On the other end of the price spectrum, we have Frederic Malle’s $380 a bottle Sale Gosse. The pricey perfume is described as “an ode to ‘enfants terribles’ and all manner of monkey business: doodles on the blackboard, devious schemes and pranks galore.” The name itself is closely translated to “little brat,” with the stuff smelling like “petitgrain, neroli, bergamot and rosemary…and a cheeky smile of violet and strawberry for a taste of bubblegum, old-fashioned sweets and getting away with murder” — which, if we’re being honest — sounds like a pretty good fragrance for adults too.
Givenchy’s Tartine et Chocolat x Ptisenbon
The perfume that sold $40,000 worth in its first week of release at FAO Schwarz continues to be a cult favourite. Launched in 1987, according to their website, Tartine et Chocolat was the first ever scent for babies. Rated a 4.1/5 on review site Fragrantica, the perfume smells like orange, lemon, pennyroyal, rosewood, jasmine, lily of the valley, honeysuckle, cedar and moss. “I remember it as my first fragrance ever. I think I was around 6 years old and I was feeling special when I wore it,” wrote one commenter from Belgium. Intrigued? You can get a bottle here for $38.
This fragrance might just be the most obviously childlike of them all as it is housed in a bottle shaped like a teddy bear. Moss, sweet vanilla and milk are at the base of this delicate and soothing scent, and you can snag your very own on Amazon for just $24.
This fancy intricate bottle comes with either a blue or pink label, though the actual scent is the same. “Harmonizing perfectly with a young child, the subtly indulgent scent of pistachio is embellished with acacia honey and deliciously light musk. A perfume of pure poetry, recalling the sweet innocence and the first smiles of infancy,” reads the perfume’s description. Is anyone else wanting to try these scents out on their non-baby bodies, wondering if the smell will bring back their long-lost childhoods? Though at $375, we’re hoping one spritz doubles as a time machine.