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Pizza is one of the world’s most beloved foods, so it makes sense that PETA would add itself to that delicious conversation. And that’s exactly what the organization did in Winnipeg, when vegans dressed up as “sexy pizza” to hand out free vegan slices. The event wasn’t wholly altruistic, since it coincided with the Manitoba Dairy Conference in Winnipeg, and the three participants were looking to target the industry for its alleged cruelty toward animals.

This sexy Italian protest got us thinking: PETA has tried every tactic imaginable to get the world’s attention, from simulated bloody corpse flash mobs to getting celebrities to pose nude to being so not subtle at all about their messaging (see: dog with gun to its head). We’ve rounded up 16 ad campaigns from throughout the years, and they’re everything from horrifyingly offensive and tasteless to kind of, um, cute?

Warning: a couple of these photos are kind of brutal.