A new mascara trick is going viral, but it’s one that you should probably just look at on the screen of your phone or your computer, then close the tab and never attempt it at home, ever.
The DIY video was uploaded to Insta by fashion and beauty blogger Madina Minna Shrienzada, a self-proclaimed “mask junkie” whose account has amassed over 46,000 followers. But her latest mascara hack–a homemade recipe of petroleum jelly, black eyeshadow and an unnamed primer, applied to the lashes with a toothbrush–is being questioned by some followers and industry experts.
👁🔥MASCARA AT HOME 🖤HACK! MIX PRIMER, JELLY AND BLACK EYE SHADOW! 🔥 USE THE TOOTHBRUSH AS YOU WOULD A MASCARA WAND AND IT SEPERATES MAGICALLY •• TRY IT & THANK ME LATER 🌿 🙏🏻🛑DON’T FORGET TO FOLLOW ME FOR MORE TIPS AND TRICKS 💛💛 _________ TAG YOUR FRIENDS 👁👁👁 #fcmakeup #ghalichiglam #hudabeauty #makeuptutorialsx0x #wakeupandmakeup #universodamaquiagem_oficial #maquiagemx #ladiesuniverse #makeupfanatic1 #blendthatshit #muscosmeticd #fashionarttut #liveglam #hairmakeupdiary #naturaldermis #slave2beauty #vegasnaylashes #glamorous_nights #style4makeup #vougethreads #makeupcoache #makeupsvid #videosfashions #makeup_clips #fakeupfix #makeupvideoss #makeupgirlz #allmodernmakeup #peachyqueenblog #hudabeauty @hudabeauty @awesomemakeu.p @girlsociety @hairmakeupdiary @makeup.memes.life @allvideosdaily #maryhadalittlelamb @maryhadalittleglam @peachyqueenblog
Madina often posts clips of herself trying various DIYs, using a bobby pin to clean out clogged nose poresor pulling apart an actual aloe vera plant and using its rich, sticky contents as a hair mask.
Cool! Both of those sound awesome and like they might actually be worth trying, but the petroleum jelly/primer/eyeshadow hack… hard pass.
And not because of the ingredients–according to Vaseline’s website, its product is safe to use on the eyelids, and cosmetic chemist Jim Hammer assured Allure that petroleum jelly is safe and “often used as the vehicle to deliver medications for treating conjunctivitis and related eye ailments.”
Though Dr. Rachel Nazarian, a dermatologist at New York City’s Schweiger Dermatology Group, did warn PopSugar that petroleum jelly “may cause blocking of the delicate glands and pores around [the area]” and in turn, “potentially the development of styes.”
The real culprit and cause for concern is the toothbrush used as a vehicle to apply this DIY concoction.
“While most toothbrushes tend to be as stiff, or even less stiff, than most mascara brushes, there are many more bristles on a toothbrush than a mascara brush,” Dr. Nazarian said. “Over time, you’d notice less and less eyelashes from the trauma.”
Lash trauma!? No. Thank you.
Instagram users had questions about this hack, too:
“Cool idea but you can be bringing so much bacteria from the jelly and constantly putting your fingers into the tub straight into your eye. NYC sells mascara for $1-$4,” writes @christinesbeautique.
“Wow homemade mascara but one I don’t understand why didn’t you just use a mascara wand which comes with the eyebrow kits,” adds @najiahp.
In addition to accidental lash damage and possible styes (ouch and ew), this DIY hack sounds like more work than it’s worth. A decent tube of drugstore-brand mascara can be snagged for under $5, meanwhile, this recipe calls for three ingredients and the time to prepare it and clean up. There are loads of awesome DIY beauty hacks out there, this homemade mascara just isn’t one of them.