You can do a lot with denim. Layer it, fray it, put patches on it, cut holes in it and so on. It’s a versatile material that’s been the epitome of cool for decades and shows no sign of wavering. There is, however, a line, and these $400 denim “waist belts” definitely cross it.
The nouveau age cumberbund was brought to the market by the audacious minds at the streetwear label Unravel Project — WARNING: if you click that link, you will be thoroughly frustrated by their website design — the very same brand that gave us the almost as curious and just as overpriced inside-out jeans.
Here it is modelled at the brand’s Spring/Summer 2018 show. Denim on denim on denim on denim…
Of course, it’s important to support experimentation in fashion, and it’s often left to streetwear brands like Unravel Project to really push the envelope. As an avant-garde label, they’ve been worn by some of the most street-stylin’-est celebs, like Rihanna, Gigi Hadid and Kim Kardashian, so you know they’ve got some cred. But one could make a pretty good argument that this belt doesn’t so much as push the envelope as lop off the bottom two thirds of it and slap on a $400 price tag.
If you hate money and love looking silly (or if you’re way, way, way ahead of your time stylistically speaking), you can buy your own denim waist belt from Net-a-Porter. Here’s the product description as they put it:
“In the Resort ’18 presentation, Unravel Project used denim belts to nip in the waist of its slouchy and oversized pieces. Designed to appear like it’s been sliced from the top of your favorite jeans, this faded blue version has frayed edges and exposed pockets. It looks even cooler with a slim leather strap over the top.” Like, a belt?
If, like the rest of the world, you’re wondering how these butchered jean shorts were deemed to be worth over $400 USD, consider that they were made in Italy. You know, like Gucci and Bulgari and other notable luxury brands…So they’ve got to be worth it, right? Right?!
Or maybe not so much. If you like the style but not the price, you could always just make your own denim belt with a pair of thrifted jeans, some scissors and approximately 45 seconds, though it probably won’t look any better.