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The last thing a woman wants to do while she’s relaxing is think about her period. Even if it IS that time of the month, the cramps and the inconvenience are enough of a reminder, thank you very much. So why, oh why, would a company make a pool float that resembles a giant inflatable maxi pad?

Author Jillian David was walking through one of those big box stores when the massive maxi float practically hit her in the face.

Yep, there’s no doubt about it, this was clearly designed by a room full of men — who didn’t realize the pool float looks like a cross between a pad and a liner. Even the blue design looks like the plastic-y strip women remove to get to the adhesive part. Sigh. In a world where unicorn, flamingo and donut flotation devices exist, this one isn’t exactly screaming #summervibes.

David’s photo has over 120,000 likes and 30,000 retweets, mostly from women who are scratching their heads and WTF-ing, along with guys who either live with menstruating females or have seen at least one sanitary product commercial in his day.

FYI, this is the most expensive IRL sanitary product you’ll ever see, which will run you close to $90 US if you include the shipping. Now if they come up with one that’s stubbier and has a little string on the end, we’re out.