Taglines. Those little bits of text tacked on to a movie poster or spoken at the end of a commercial that almost surely began with, “in a world.” Some are better than others (yeah, we’re looking at you Will Ferrell) but they all add a certain je ne sais quoi. What would we ever do without them?
Oh. You never noticed them? We beg to differ, friends. We know they’re in there. Lodged in that deepest corner of your brain where you store the reeeeally important stuff. So, stoke up the old subconscious, stare long and hard into the eyes of Ricky Bobby, and tell us: Is this a Will Ferrell movie tagline or something we just made up?