Life Food
  • Facebook
    Facebook
  • Twitter
    Twitter
  • Pinterest
    Pinterest
  • +
  • Linkedin
    Linkedin
  • WhatsApp
    WhatsApp
  • Email
    Email
SHARE THIS
  • Facebook
    Facebook
  • Twitter
    Twitter
  • Pinterest
    Pinterest
  • Linkedin
    Linkedin
  • WhatsApp
    WhatsApp
  • Email
    Email

Ready your wallets and your taste buds, Canada. The latest advancement in chocolate technology since white chocolate became a thing is about to launch in our home and native land. That’s right, ruby chocolate us coming to Canada.

Ruby chocolate, despite what it looks like, doesn’t contain any additional colouring or flavouring and is actually created from pure ruby cocoa beans which have been uniquely processed to “unlock the flavor and color tone naturally present in select cocoa beans.”

Back in 2017, Swiss chocolate company Barry Callebaut introduced the world to “the fourth chocolate” (after milk, dark and white) for the first time. It was the first advancement in chocolate basics since white chocolate was introduced 80 years before that. Since then, the coveted new chocolate has been available only in select markets like Switzerland and Japan (where the Kit Kat Ruby made its debut).

Now, not only is the Kit Kat Ruby available in Canada and the United States, we’ll be seeing a whole lot more as Barry Callebaut works with the North American governments to import the chocolate and create its own standard of identity.

According to Barry Callebaut, ruby chocolate has a “new and unique sensory profile” which they describe as “a tension between fresh berry-fruitiness and luscious smoothness.”

Okay, we’re officially intrigued.

The company has made the decision not to trademark the new chocolate so that the type is open to chocolate makers around the world to encourage “category growth and to have ruby accepted as the fourth type of chocolate.”

Consider yourself accepted, Ruby.