Vampire or vampire slayer? Sarah Michelle Gellar hasn’t aged a bit since playing the titular role in the beloved ’90s tv series Buffy the Vampire Slayer, which is probably why she’s starring in skincare brand Olay’s new Super Bowl commercial. A little less Buffy, and a little more I Know What You Did Last Summer and Scream 2, the campy ad reflects on memorable roles from Gellar’s career.
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“The ad was so much fun to shoot! It’s a mix of suspense and humor, and it really shows how Olay products transform your skin. I’m sure people will love it,” says Gellar. According to an NFL Fan Insights Study, nearly half (45 per cent) of NFL fans are women, but only a quarter of Super Bowl ads star them. Olay wants to change that and speaks directly to women. “This is a responsibility to be in a female-led commercial, for a female product, during the Super Bowl. I got super excited because my whole career has been about breaking down those stereotypes and being a woman in a male-dominated genre,” the actress told Refinery29 when asked how she felt about being offered the job.
Not only will Gellar be starring in the commercial, she’ll also be at the Super Bowl, alongside Olay’s #FaceAnything Fearless Squad consisting of Aly Raisman, Kay Adams, Denise Bidot, Hunter McGrady, Mari Takahashi, Nabela Noor, Brooke Hil, Coco Bassey and Kiitan. “It’s going to be great to watch the ad, and the game with Olay’s Fearless Squad. These women are truly inspiring. They have risen above challenges and attempts to hold them back only to prove it can be done,” Gellar says.
Will Olay deliver the #KillerSkin it promises? Watch the exclusive trailer below: