Meat lovers, rejoice! Now you can have as many hamburgers as you want.
A new company called Impossible Foods has created a veggie patty that bleeds like real meat. Called the “Impossible Cheeseburger,” it’s the trifecta of beefy goodness. The burger has a lower amount of calories as a result of being plant-based, they’re easier on the environment because no methane-producing cattle are required to make them and they don’t actually contain any meat, which means even vegetarians can chow down on this bloody entree.
It all started when Stanford University biochemist Patrick Brown set out on a quest to create the perfect veggie burger that could win over even the most carnivorous meatitarians.
“We want the hard-core beef lovers, the guy who’s basically saying, ‘You know, I’m literally on the opposite pole from a vegetarian, in no conceivable universe would I accept any substitute for meat,’” Patrick Brown told the Wall Street Journal.
But if no animals were harmed in the making of these burgers, where does all that hearty, meat flavour come from? You can thank a molecule called heme, which is found in the roots of certain plants, for that. Heme is also present in animals, and that just so happens to be where meat gets its distinct flavour from.
So while the patties are made to look, feel, taste and sizzle like a normal burger, there are some small differences. “Impossible Cheeseburger” patties are a darker-shade of reddish brown than your typical store-bought version. The texture is also softer than a normal burger, and tastes a little less bloody. Most critics put it somewhere between turkey and beef.
Perhaps the biggest difference between it and a normal burger though, is the price tag that comes with it. All that science doesn’t come cheap, so you’ll be looking to shell out about $20 per burger. Nevertheless, Brown is hoping they will be available to consumers as early as next year.
Now, did you want some fries with that?