On Season 1 of The Launch, we saw Executive Producer Scott Borchetta and his incredible team of mentors, including Shania Twain, Ryan Tedder, Nikki Sixx, Julia Michaels, Boy George, Fergie, Alessia Cara and more share their years of experience in the music industry to help aspiring Canadian musicians take their careers to the next level.
During the six weeks of The Launch, we saw five artists audition each week for the chance to have their original song launched, with many of the launched artists hitting number one immediately on the iTunes charts. From artists who were at the make or break point of their career, to singers just starting out, one thing all launched artists had in common this season was their undeniable talent.
Now with all six songs launched, we’re looking back at how the lives of the up and coming artists have changed since having their song launched around the world. You’re going to want a few tissues for this one.
LOGAN STAATS, “THE LUCKY ONES”
We were already emotional watching Logan Staats on the series debut of The Launch. The aspiring singer songwriter saw the show as his last chance to make it in the music industry, so hearing that his version of “The Lucky Ones” was going to be launched was a huge deal. And we can’t forget Logan finding out his dad was cancer-free the day of his performance.
In the finale episode, we saw Logan getting to relive having his dreams come true with his family–sending our emotions into overdrive. “Watching the episode with my dad, he starts crying, which in turn makes my mom start crying. Then once I see my mom start crying, I start crying,” said Logan. “It’s just a massive ball of emotion.” Um, are we in Logan’s family? Because we def cried.
THE STATIC SHIFT, “WIDE AWAKE”
We still can’t believe that the three members of The Static Shift are teenagers; we’re pretty sure they’re really time travellers sent from the 1970s to revive rock and roll. That feels more believable.
Revisiting their old stomping grounds in the Calgary music scene, the trio revealed how they met through a wanted ad in a music store. Over the past five years, The Static Shift have been working on their music and forming a brotherhood. It’s a brotherhood that includes their dads, who also bonded over their love of music. “Having our dads with us throughout this journey has been incredibly supportive for us and we can’t thank them enough,” said lead singer Mitchell.
Watching their episode from a hotel room in Calgary, The Static Shift were joined by their parents, with all three dads wearing different band merch tees to rep their love for their son’s bands. Are we supposed to cry throughout this entire episode, because it’s working.
ELIJAH WOODS X JAMIE FINE “AIN’T EASY”
As if we didn’t love Elijah Woods and Jamie Fine’s friendship enough already, now we have their families to fall in love with. Elijah has been living with his grandmother, whom he calls one of his best friends, for over a year and even built a recording studio in her house. Let’s hope Nans is getting some royalties in the future. Elijah has also been inspiring his younger brother with his music, with the two siblings easily passing for twins.
As for Jamie, she has the support of her family as well, including older sister Lauren. “In the past couple of years, we’ve just bonded in a different way and kind of understood each other,” said Jamie, getting teary-eyed with her sister. “With the music it’s something obviously incredible to share with an older sister. I need her the whole way.”
Family tears continued during the screening of the pair’s episode, with Jamie and Elijah’s moms embracing once the musical pair were announced as that week’s launched artists. “It’s just the beginning,” says Jamie. “It sounds so cliché, but it’s just the beginning.”
POESY, “SOLDIER OF LOVE”
There’s a reason that POESY labelled her episode premiere as ‘The Biggest Day of Your Life’ in her phone. With her original song “Soldier of Love,” POESY went from struggling musician to superstar, literally overnight. That’s why having her parents along for the ride was even more sweet for the singer. “Even in times when I was playing gigs and wasn’t making any money and I was working jobs and wasn’t making any money, they were always there to support me and they never gave me a hard time about it,” said POESY about her parents. “They never told me to quit or get a real job or give up.”
Reuniting with her best friends, it’s clear that a big part of POESY’s journey to The Launch was the unwavering support of the people in her life who saw the singer as a superstar before the rest of Canada got to know her.
JAYD INK, “CODES”
In her hometown visit, Jayd Ink revealed that she was in a devastating car accident a year ago that left her with numbness in one leg. Thanks to intensive physical therapy and a strong will, Jayd has been working on getting her movement back, including getting back into dancing. That strong will has helped Jayd stay focused in her career, with the singer continually pushing herself musically.
Visiting her music producers Dzy and Jama, the pair said they aren’t surprised by Jayd’s success. “It’s almost surreal, but not surprising at the same time. We’ve been ready for this,” said Dzy. “The world gets to see what we’ve been lucky to see over the past few years,” echoed Jama.
ETHAN YOUNG, “GIANTS”
In case anyone forgot how young The Launch’s final artist Ethan Young is, in-between doing interviews and having a hit single on the radio, he’s also filling out his application for high school. With supportive siblings and a proud mom, Ethan has a team behind him that will help him navigate his newfound celebrity.
“Me and my mom are really close,” said Ethan. “She’s kind of like my momager, but I love her.”
Nathan Ferraro, whom we recognize as the frontman of the band Midway State, is Nathan’s co-songwriter and co-manager. “The best thing about Ethan is, while he’s only 13 years old, by the grace of God he’s been working professionally as a singer and developing his talent since he was 8 and 9 years old,” said Nathan. “Hopefully in 10 years from now we’ll still be coming to Ethan Young shows…at the ACC.”
We’re pretty sure that’s going to happen for a lot of these artists. The question is who’ll be opening for whom?