Consider yourselves warned, shopaholics, because if you’re a fan and follower of Michael Kors, your Instagram account is no longer just a place for browsing beautiful items — it’s a place for buying them, too. Starting today in the States, the service dubbed #InstaKors will take your Instagram likes and turn them into sales opportunities. On the plus side, the limited Stateside rollout means you still have time to unfollow @michaelkors and cut up all of your credit cards before the service hits Canada.
But before we get drastic here, you probably want to know how it works, yes?
Users who would like to experience the sweet hit of instant acquisition via Instagram must complete a few steps. First, sign up for #InstaKors at michaelkors.com. Then go about your regular business on Instagram, knowing that every time you like a @michaelkors item, you’ll be emailed a link to purchasing information.
Admittedly, it’s a process Businessweek has dubbed “clunky”, but it’s currently the most elegant option available for shopping on Instagram, which doesn’t allow users to embed links. And while Michael Kors is the highest-profile brand to adopt this kind of service, it’s not the first. LiketoKnow.it users also sign in through Instagram and are emailed shopping links when they like photos posted by their favourite fashion bloggers. But Michael Kors has over 3 million Instagram followers and more than $4 billion in revenue annually, and financial analysts and fashionistas alike will be watching closely to see if his experiment generates a new marketplace for social media sales.
In the meantime, shoppers can wet their appetite for elegance with this soundbite from Kors himself, “Everyone is on Instagram. It’s inspirational, aspirational, and now, with #InstaKors, it’s attainable. If fashion is a reflection of the world we live in, Instagram is the three-way mirror.” Kind of makes you want to hold on to that credit card just a little longer, non?