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Any new mom who chooses to breastfeed could probably talk to you at length about the pressure she’s felt when trying to feed her baby in public. While you’d think by now most people would understand that a hungry child needs to be fed, plenty of moms who openly nurse have been called disgusting, told to cover up and given dirty looks… all for doing a very natural thing.

So we’re definitely in favour of these new breastfeeding mannequins that were unveiled at a mall in Columbia recently, since they attempt to normalize the practice. Can we get a slow clap, please?

@julietapineres, amiga de esta iniciativa, invita a más centros comerciales y personas a declararse #amigosdelalactancia

A post shared by #AmigosDeLaLactancia (@amigoslactancia) on

The mannequins were the brainchild of organization Amigos De La Lactancia (Friends of Breastfeeding), in support of mothers who have been criticized for breastfeeding publicly. They popped up in several stores at Bogota’s Centro Mayor shopping mall in April, making a splash with their big debut.

@mamaternity ya hace parte de los #AmigosDeLaLactancia. ¡Tú también puedes unirte a esta iniciativa!

A post shared by #AmigosDeLaLactancia (@amigoslactancia) on

We truly love this idea. After all, the more you see of something the more normal it gets. And if anything about having a baby should be normalized, it’s the act of feeding it. After all, we don’t criticize each other for eating Tim Horton’s at the local park, or bringing orange slices to a public soccer game, do we?

El Maniquí que Amamanta se está tomando las tiendas de los centros comerciales por un gran propósito #amigosdelalactancia

A post shared by #AmigosDeLaLactancia (@amigoslactancia) on

Now if only mothers in North America could see this kind of support. A 2012 study found that 89 per cent of Canadian women breastfeed after birth, but how many of those women can actually be seen out and about nourishing their children? Not enough, we think.

Maybe some breastfeeding mannequins in our malls could help change all that. Or, maybe we could just high-five an exhausted mom the next time we see her doing her thing. After all, it does take a village.