It seems like every company is trying to make us cry with their tear-jerking ads and, well, bravo to their creative departments because it’s working. Usually when we’ve got tissues in hand, preparing ourselves to watch a video packed with feels, we see children doing or saying something adorable — but in Angel Soft’s new ad, there are two twists: It’s two-and-a-half minutes of adults reflecting on their childhoods, and they’re not wishing a happy Father’s Day to their dads, but instead to the single moms who raised them.
We know. You and your tear ducts are about to get a workout.
The ad seemingly has more to do with tissues than toilet paper, but like the product, single moms have to be soft and strong at the same time. “They’re unsung heroes who take on both parental roles and balance them with grace every single day,” reads the video’s description.
Father’s Day can be a tough time of year for kids who didn’t grow up with a dad, and also for the women who took on the role of both parents. It’s hard not to get emotional, understandably, because what’s not to love about a strong, loving superwoman who can do it all?