If you’re an adult Canadian, you probably got over the fact that “Regina” rhymes with another word a pretty long time ago. It’s something you snicker at during Grade six geography, not so much in a marketing meeting. However, Americans don’t have years of naming all the provincial capitals under their belts so they tend to make jokes anytime the name comes up (it’s rare, but it happens). That’s how Regina and the province of Saskatchewan got some unexpected publicity from Tonight Show host Jimmy Fallon.
Fallon featured a promotional song for the city called “Experience Regina” on a segment of his show called “Do Not Play” which highlights “some music you might want to avoid.” Somehow, Fallon and his team stumbled upon a decade-old song penned by artists Lordx and Vanilla Public for “the Tourist Board of Saskatchewan.” Cue obligatory jokes about the age at which Jimmy first “experienced Regina.”
The segment did not go unnoticed by the people of Saskatchewan, least of all Mayor Michael Fougere. He tweeted Fallon to formally invite him to “experience Regina” and offered to pay the show a visit to talk about his city. He also threw in an innuendo of his own. Canadians might be over the Regina/vagina thing, but we also have the most practice.
.@jimmyfallon The @FallonTonight team seemed excited to “experience Regina” last night! As Mayor (and a fan) I would love to invite you to @CityofRegina to experience it first-hand, or I could pay you a visit and tell you more. After all, in a way aren’t we all from Regina?
— Michael Fougere (@MayorFougere) June 20, 2018
Fallon responded days later, saying that Regina “looks pretty” and suggested that they “talk” about a visit. The mayor told local publications that he’s had his office reach out to Fallon to see if they can organize a trip and he looks forward to an opportunity to showcase the city and its people.
Let’s talk. Looks pretty. https://t.co/OSOyxQnYuT
— jimmy fallon (@jimmyfallon) June 23, 2018
The new spotlight on “Experience Regina” also prompted a parody video by local social media celebrities, Justin and Greg. The pair took a Jimmy Fallon cardboard cutout to various landmarks around the city and set it to the infamous song. Cardboard Jimmy also joined them for a Facebook Live show on the “Meanwhile in Saskatchewan” Facebook page where they broke down the whole Jimmy-Regina story.
As for that delightful melody itself, it turns out it wasn’t actually commissioned by the Saskatchewan government and the Tourism Board of Saskatchewan doesn’t even exist. It’s actually a parody video in itself that fooled even Jimmy Fallon into thinking it was a real government tourist advertisement. So Regina kind of trolled the whole world and now Jimmy Fallon might visit. He’s going to be so disappointed when he finds out the song is a joke.
Now please enjoy the musical stylings of Lordx and Vanilla Public in full along with maps and scenic views of the city and random pictures of people who may or may not live there.