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Attention coffee drinkers! Have you heard of this? Some high-end coffee shops are banning sugar, milk and cream.

You’re probably wondering why on earth someone would mess with your precious cup of coffee, right?

To preserve premium quality coffee, apparently.

The method behind this madness is to allow customers to taste the high-quality roasted beans that come from places like Columbia and Ethiopia. Similar to wine tasting, these coffee shops want customers to detect all of the different notes without any extra flavours, including the sweetness that a spoonful of sugar adds.

So what are these coffee shops all about? They are ‘high-end’ or ‘zero-tolerance’ coffee shops around the world. Some of them even refuse to sell drinks ‘to go’ because it takes away the taste that is meant to be savored right away. These coffee shops hope to educate consumers through their rules- which seem to be taking a step in the right direction. Some have even admitted that the shops helped them learn about coffee and even changed their consumption preferences.

The coffee industry isn’t the only place where the zero-tolerance policy is making way. In the food service industry, restaurants are refusing specific meal requests such as serving well done steaks or offering condiments. All this for better quality food and drinks, and faster customer service.

Who should have the final say over how food at a restaurant should be served – the restaurant or the customer?