Sure, everybody gets excited to spend some quality time on the beach, but maybe not as much as this guy hanging out on the cover of Prince Edward Island’s latest travel brochure. Heh.
Do you see what we mean? This guy is really into P.E.I.’s natural assets.

Not only is this … um … stand-out image featured on the cover of the island’s 2015 travel guide, the province has printed over 180,000 copies of it.
Naturally, social media took this ball and ran with it — because who can resist pointing out such an epic oversight:
Visit PEI, it’s “exciting” LOL
Posted by Brody Lambe on Saturday, May 9, 2015
I’m not sure how this bodes for PEI’s new tourism slogan: Are You Coming? http://t.co/4ZYw5gTqwk by @TristinHopper
— Jason Markusoff (@markusoff) May 11, 2015
#PEI‘s new tourism campaign: pic.twitter.com/iRMhGgjGua
— Hooberbloob (@Hooberbloob) May 11, 2015
‘Up’ for a little jaunt to Prince Edward Island? The cover of the province’s new tour guide is raising… eyebrows. http://t.co/GI9hxBAxYO
— Mackay Taggart (@mackaytaggart) May 11, 2015