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Sure, everybody gets excited to spend some quality time on the beach, but maybe not as much as this guy hanging out on the cover of Prince Edward Island’s latest travel brochure. Heh.

Do you see what we mean? This guy is really into P.E.I.’s natural assets.

pei

Not only is this … um … stand-out image featured on the cover of the island’s 2015 travel guide, the province has printed over 180,000 copies of it.

Naturally, social media took this ball and ran with it — because who can resist pointing out such an epic oversight:

Visit PEI, it’s “exciting” LOL

Posted by Brody Lambe on Saturday, May 9, 2015