South Korea apparently has a thing for Canada’s favourite coffee chain.
Back in March, an expatriate was biking in Seoul when he noticed a cafe dubbed ‘Tim House’, which just so happened to look remarkably similar to a Tim Hortons location.
— Simon Ostler (@SimonOstler) March 16, 2015
But now, a Canadian English teacher who was travelling the country came across this neat little find at a food market:
A photo posted by Mike Elgar (@mikeaelgar) on
Yeah that’s right, “Tim Mortons” coffee. Rest assured, that is no typo. Tim Hortons currently has no operations based in South Korea, which would suggest these are a straight-up knockoff (and also a potential incentive for the coffee chain to expand there).
“I was a bit shocked and I had to laugh,” Mike Elgar told the Toronto Star. “I was going to buy it for sure…but it was just generic (South Korean) instant coffee packs.”
The yellow packages were found in the Dongdaemun Market shopping district in Seoul (same city as Tim House), and, of course, featured the distinctive red cursive letters of Tim Hortons.
It all begs the question: what does Canada’s beloved coffee chain think about all this?
“We’re thrilled to see that the Tim Hortons brand is loved and recognized around the world, but we’re always vigilant when it comes to protecting our intellectual property, especially as we expand internationally,” Tim Hortons Public Affairs Director Michelle Robichaud told the newspaper in an email. “We will continue to take the necessary steps to protect our trademarks.”
They never mentioned what those “steps” might actually be, however.
Either way, you have to wonder what a double double ‘Tim Mortons’ coffee actually tastes like. But like most knockoffs, we know nothing could ever compare to the original.
Canada: 1 South Korea: 0