World Water Day is March 22nd and it’s a day to highlight the importance of fresh and clean water around the world.
The global water crisis affects 844-million people, and one in 9 people lack access to clean and safe water. That’s why in 2015, Stella Artois teamed up with Water.org to raise awareness about the global water crisis.
In Peru, three-million people don’t have access to clean water. Not only is this water crisis a health issue, it’s also an economic and women’s issue, too. Stella Artois and Water.org hope to change this.
ABOUT THE CAMPAIGN
Without access to water, people end up scheduling their day around their water truck deliveries, which wasn’t always reliable and prices were often raised. This takes away time from work. And, typically, the task of collecting water fell on women’s shoulders, since they’re mostly homemakers. Having access to water frees up more time for them to focus on other elements of their domestic duties, or even pursuing their own careers to help increase their household income.
Rather than building a well for these people and leaving them to fend for themselves, Water.org and Stella are also educating and empowering these communities with sustainable tools to help them. They’ve created a microfinance system where local banks offer specific water credit loans for people to use to invest in installing a tap, or adding an enclosed bathroom to their home. Once that loan is paid back, the funds are made available to another person in need of a loan.
HOW TO HELP
If you like to drink beer, they’ve made it really easy for you.
As part of Stella Artois’ Pour It Forward campaign, the company has partnered with a watercolour artist to create three limited edition chalices that highlight some of the areas where Water.org supports. if you buy one of these limited edition chalices, that provides five(!) years of clean drinking water access! If you buy a specially-marked six-pack of beer, that will provide six months of clean drinking water. A 12-pack provides a year’s worth.
Since 2015, this initiative has helped provide clean water to more than 1.7-million people in the developing world, so it’s clearly working.
The Social’s Jess Allen was recently sent on assignment to Peru to learn more about the campaign and why it’s so important. Watch her interview with us in the video clip above, and see below for more from her trip.