Remember when (this morning?) we used to think that if a husband or wife brought home a really expensive present for their spouse that it was a sign of guilt? That perhaps they had been stepping out or had wanted to make up for doing something incredibly dumb? Well as it turns out, buying someone you love something expensive could just mean you love them a whole awful lot.
At least that’s the good word from researchers who published a study on the subject last January. They claim that a purchaser’s love for another person is directly correlated to how much they’re willing to spend.
The reasoning? It simply feels wrong to look into bargaining or cost-cutting methods when it comes to displaying your affection. You wouldn’t want to cheapen your love, after all.
While this could be good news for those of us who received lavish gifts from loved ones over the years, what does it mean for those of us who have contented ourselves with the idea that “it’s the thought that counts?”
Probably important to keep in mind that study looked at incredibly sentimental moments, first of all, like weddings and birthdays. Second, it’s also key to remember that sometimes that dollar store gift can speak volumes more than a fancy new necklace.
As for having to spend more to prove your love? Maybe it’s actually a good idea to toss that notion aside too. After all, most of us are already plenty into debt, and relying on an industry that could take advantage of our sentimentality to dictate just how much we should spend is a slippery slope indeed.