Most of our wallets are overflowing with rewards cards these days, from Starbucks and Tim Hortons to drug store cards and Air Miles. So the fact that Subway’s newest rewards program — MyWay Rewards — is completely online and doesn’t require more plastic would be kind of appealing… if we could figure out how to use it.
The new program will be coming to Canada in March, and while we’re pretty pumped for another excuse to eat a footlong sub, the way the company is describing their rewards system makes it seem like you have to eat a whole lot of Subway to get an incredibly small reward.
According to Subway, a person can sign up for MyWay Rewards through a mobile app or online. They’ll then be rewarded with four “tokens” for every dollar spent in-store. Why four instead of one? You’ve got us there. Anyhow, once you reach 200 tokens (a $50 spend) you get a $2 credit to put towards any food or beverage at the nearest Subway location. But if you want a six-inch sub for say, six bucks, you’d have to earn 600 tokens ($150) first. That’s a lot of cold-cut turkey.
But there’s more.
In addition to the virtual tokens, Subway plans on rolling out special “surprises” to loyal customers throughout the launch and beyond. But how a person can secure one of these rewards, or what they might actually be is kind of questionable.
“You won’t know you’ve earned your reward until you’ve earned your reward,” Subway’s Chief Digital Officer Carissa Ganelli told Mashable. “That’s awesome. I got a present today because who doesn’t like surprises of delicious stuff?”
Okay sure, we all do. That’s why we’ll probably sign up anyhow — because we’re curious about the potential free stuff we could get. But how do they establish who gets what? And how often a person gets something?
To be fair, this seems like a similar system to Starbucks’ mobile app and to the current Panera Breads rewards system in the States (which isn’t available in Canada). Perhaps this just seems like a worse deal because we still remember the old Subway sticker rewards system that was phased out in 2005 following too much fraud. Once a card was filled up with stickers, you’d get a six-inch sub, no questions asked.
Maybe we should just be happy that the company is listening to its clients, who have long wanted something to replace that old system.
Keep calm and sub on, y’all.