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In the past, Abercrombie & Fitch has relied on nudity and youthful, All-American – and mostly white – joie de vivre. But it seems things are changing at the company, since they’ve tapped Neelam Gill to be the new face of the company.

She’s breaking barriers, but not just because she’s a South Asian face for a company that has traditionally identified as a refuge for aspiring Cape Cod-ers who may or may not be into wearing multiple, popped collar golf shirts.

Here’s what’s interesting about Gill:

She’s an anti-bullying activist

She’s only been updating her YouTube channel regularly for one month, and already she’s really focused on online racism, bullying and depression.

She revolutionized Burberry’s image

Gill was the first Indian model to ever appear in an ad for the uber-traditional Burberry, and she was hand-picked by the designer Christopher Bailey.

Burberry

She’s rumoured to be dating Zayn Malik

And yet, she’s all “nah, sorry” and totally content with being #teamsingle.

Getty Images

Kanye is into her

Professionally speaking, she was one of the models for Yeezy Season One.

Getty Images

So, yeah, she’s more than just a pretty face.