If you’re an avid selfie-taker, especially when travelling, Bergün (also known as Bravuogn) in eastern Switzerland doesn’t want you to visit.
The quaint village has recently decided to ban all visitors from snapping photos while visiting. “But that’s sooo unfair! How will anyone know I was having the very best time ever!?” you might exclaim. Well, the town doesn’t care, because your selfish snaps are giving friends on your social feed a major case of FOMO.
“We don’t want to make the people outside of the community seeing photos of our picturesque landscape divided over social media unhappy, and invite them to visit and experience Bergün themselves,” Peter Nicolay, president of Bergün, said in a statement.
If you’re caught sneaking a snap, there’s a possibility that you could be punished. Offenders will be charged five CHF, which is about seven dollars in Canadian funds, though there’s no word on whether or not you’d have to delete the image in question from your feed — especially if it has hundreds and hundreds of likes.
And it’s not just imagery captured on smartphones that Bergün wants to ban. The town released a cheeky video to its Facebook page urging NASA to delete or at least blur out the town from its satellite images.
“Dear NASA, we are a small municipality in Graubuenden, Switzerland,” Nicolay said in the video. “We have discovered that pictures of our beautiful village are being shared on social media, which is making other people unhappy because they cannot be here. That’s why we have officially forbidden photography here, because we want everyone to be happy.”
This playful push has got everyone buzzing about Bergün, which is home to the Rhaetian Railway route, a UNESCO World Heritage Site. And there are still loads of images on the town’s Instagram to get your Swiss mountain fix. Just try not to feel too much FOMO as you scroll through the wildly stunning landscapes.