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Armpit hair has been a statement before. Growing it long and natural has oft-been associated with shedding the beauty restrictions of patriarchy, and that look (or way of life) is getting funkier.

There’s no saying where the impulse to dye armpit hair came from, but there’s reason to suspect that it has something to do with Taylor Swift.

The “Shake It Off” singer is known for proudly showing off her underarms (there’s an entire subreddit devoted to them), thanks to her exaggerated arm gesturing on-stage. She probably had no idea she was even starting a feminist movement, but she has. Only, unlike Taylor, the movement is definitely hairier.

Women across the globe have begun dying their underarm hair with bright, often neon, colours. The goal, it seems, is to reclaim the stereotypical “hirsute feminist”  look, but to exponentially brighter ends.

It’s definitely bizarre. And, oddly, the first place to offer the service professionally is in Seattle, not Hollywood. Seattle: home of Starbucks and, uh, raver pits. Don’t believe us? Here are 15 people (men, women and children) who have taken on this weird trend.