Style Fashion
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In 2001, a style renaissance took place. It was called the personalized velour tracksuit, and it was gifted to Madonna by Juicy Couture. Then, like wildfire, the trend migrated and shifted. It was no longer an embroidered “Madge” in any ol’ place. Messages were sent via the butt, and it was a trend that wouldn’t quit. But it wasn’t just track suits, it was sweatpants and underwear, too. Basically, if you had a butt, big or small, it quickly transformed into derriere mail.

It wasn’t just one lady who participated, though. Paris Hilton, Jessica Simpson, Sarah Jessica Parker, Lindsay Lohan and more picked up on the trend. It was a veritable buttastrophe. So, for Throwback Thursday, we present six distinct moments that propelled the posterior from the deuce-list to the A-list.