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Tess Holliday isn’t the first model to grace the cover of Cosmopolitan UK, but her new photo is bringing something much more exciting than just a pretty picture to the world of magazines. While other plus sized models have appeared on magazine covers, Holliday is one of the first to do it while in a bathing suit. Finally, progress.

Sharing the cover on her Twitter feed on Wednesday, Holliday explained in one sentence why her latest photoshoot is so important. “If I saw a body like mine on this magazine when I was a young girl, it would have changed my life,” tweeted Holliday.

In the latest issue of the magazine, Holliday talks about her struggle with depression and starting the hashtag #effyourbeautystandards in response to negative comments posted about her body online. “I created [the campaign] out of frustration,” Holliday told Cosmo. “I was angry and sad that people kept commenting on my pictures saying, ‘You’re too fat to wear that!’ or ‘Cover up! No one wants to see that!’ And then one night I was lying in bed and thought, ‘F— that!’ So I posted an image with four photographs of myself wearing things that fat women are often told we ‘can’t wear’, and encouraged others to do the same.”

Holliday has amassed a huge following of 1.6 million Instagram followers thanks to her always honest approach to discussing body issues. A body positive activist, Holliday released her first book The Not So Subtle Art of Being A Fat Girl: Loving The Skin You’re In in 2017.

Only hours after posting the cover online, the response to Holliday’s Cosmo image is already inspiring people around the world.


Even will all the support Holliday’s cover is receiving, there are still detractors. Most notably, English TV host Piers Morgan, who called Holliday’s cover “a load of old baloney” on his Instagram. Saying that Holliday represents an ‘unhealthy body size,’ Morgan said “This cover is just as dangerous and misguided as celebrating size zero models.”

We would like to point Morgan to the bottom right hand corner of Holliday’s Cosmo cover, where she instructs what her haters can do. If that’s not clear enough, the always outspoken model has also defended herself in 140 characters or less.