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ShipYourEnemiesGlitter.com, the short-lived viral brand run by 22-year-old prankster Matthew Carpenter, was sold yesterday for $85,000 (USD).

The site generated 2.5 million visits in just four days, which translates to more than $20,000 in sales (each glitter package went for $9.99 (AUD) or $10.01 (CAN).

So, if there is this much interest (and disposable income floating around) for literal glitter in an envelope, why would the young upstart sell the company off before it had the chance to soar?

He explains his motivations on Flippa.com, where the site was sold: “I launched this website as a bit of a joke, not expecting this level of attention. Heck, I launched this website whilst I was on holiday! For the past few days it has been stressful dealing with all of the media attention & even more so because this was only intended to be a small side project.”

Perhaps this is a lesson in ‘going viral,’ and the stresses that come with it. But that isn’t stopping Montreal web producer Aimee Davison from essentially replicating the idea for her own glittery successes.

Aimee has launched a site called “We Will ACTUALLY Ship Your Enemies Glitter,” which does exactly what ShipYourEnemiesGlitter.com did, except for $11.11 (USD) or $13.74 (CAN).

It’s exactly the same idea, except Canadian and more expensive. Support local businesses?