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On first thought, you might not think there are any benefits to standing in the cold. After all, freezing cold temperatures and wince-worthy wind chills are just par for the course for the average Canadian during a good chunk of the year. But imagine standing in the coldest temperature your skin has ever felt — -220°F to be exact — and instead of a tightly wrapped parka and mitts around your shivering body, you’re buck naked. Oh, and did we mention you pay for this privilege?

Meet the latest craze in new-age health: cyrotherapy.

Many know cyrogenics as the creepy futuresque practice of preserving a body in liquid nitrogen and — assuming all goes well — bringing it out of a hibernating state at a later point in time. But instead of paying big bucks to be preserved for ever and ever, now you can pay for the chance to stand for two whole minutes in a chamber that’s been cooled way past sub-zero temperatures and live to tell the tale.

Why would one do this willingly, might you ask? For the apparent health benefits, which are said to improve everything from muscle and joint pain to skin disorders. Additionally, the cooling of the skin in the frigid temperature is akin to ice swimming, the shock of which can trigger an endorphins rush and help to rapidly relieve stress. Are you convinced to sign up yet?

So what’s it actually like to stand in one of these giant chambers in nothing but your birthday suit and a pair of mitts? Watch the video above and see how these four brave souls faired.

 

 

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