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Beauty standards suck. We’re constantly put into boxes, and we’re told that one shape is in and another is out. When we’re growing up, it blows. And when we’re grown, it still isn’t great. Which is why Lane Bryant’s #imnoangel campaign is a breath of fresh air to a lot of people. It puts a spotlight on the fashion industry and asks it to acknowledge that not every woman is a Victoria’s Secret angel. Women have curves, they have shape and they’re not all size zero. As you may expect, the Internet was ready to celebrate.

Women went on television to spread the word.

The CEO of Lane Bryant took interviews. 

And women began to love their bodies publicly.

The honesty was heartwarming.

#imnoangel A photo posted by Jamaican//hustler//honesty (@i_am_keyla_i_am) on

Women were ready to share with the world the fact that they loved the skin they’re in.

They “rocked the real,” and were proud of it.

And really, could you blame them?

#ImNoAngel #yourbeautymatters A photo posted by Nicole (@iam_therealnicole) on

Work it, girl.

A photo posted by Paige (@peach_e_paige) on

Beyonce, eat your heart out.

#ImNoAngel … So what? A photo posted by Loren (@singerheels) on

Lane Bryant employees spread the word, and they loved every minute of it.

Our work shirts are amazing. #ImNoAngel A photo posted by @betechouette on

And the photos kept rolling in, each more stunning than the last.

A photo posted by askmocha (@askmocha) on

Muah. Love yourself.

A photo posted by Goo.ey HQ (@gooeyhq) on