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So, the Kardashians launched Dash’s online shop, and with it comes some brand new offerings. Naturally, Selfish is available for purchase, but so is a $127 sweatshirt featuring the family names. Well, everyone except Rob.

kris

It’s a throwback to 2001, when Experimental Jetset collaborated with Japanese t-shirt label 2K/Gingham to create this piece around The Beatles:

experimental

And while it’s a design that has been replicated so many times, this time it is being used to turn everyday citizens into walking advertisements. Because press, whether good or bad, is the life nectar of the Klan. And this press moves, ensuring their names never escape the zeitgeist.

In other words, this is just another way for their names to show up in print.

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