The Liberal Party of Canada might want to look up the definition of “real time.”
In an email blast sent out late last week, the federal party was looking for donations to meet its latest fundraising goal. But tucked into the email was something a little, well, off.
“To give you an idea of just how many other Canadians are donating right now we wanted to share our new donation dashboard with you” the email reads. “You’re looking at a real time feed of Canadians who are chipping in today to support our party, so we can make the critical investments needed to win again in 2019.”
The message then shows a list of names with their respective donations flashing across the dashboard, as if it truly is a live, “real time” feed. Except it’s not a live feed at all, it’s just a gif looping the same donations and names over and over. We were actually able to rip the file right from the email:
It’s a bit of a long gif, so it might fool you initially. But just pick one name and wait for it, and you’ll see it loop back after about 7 seconds.
So much for “real time,” right?
According to a Liberal Party spokesperson, the gif was made to show “a number of real examples” of donations, rather than being a real-time feed.
“The image you mention was an animation of a dashboard showing a number of real examples of small grassroots donations coming in before that email was sent out,” the spokesperson wrote in an email.
So this dashboard does apparently exist, but it wasn’t shown in the email as originally suggested.