Meet Bethany Mota: she’s a 19-year-old YouTube star-turned-fashion designer who was Googled more than Kate Spade, Oscar de la Renta and Valentino in 2014.
Bethany rose to fame on YouTube, where she would upload “haul videos,” which are basically clips showcasing the day’s purchases (it’s also called ‘unboxing’). Since those salad days of vlogging supremacy, she has gone on to partner with JC Penney and Forever 21, and she even has a collection out at Aeropostale.
So, who exactly did Bethany beat out this year? Well, the recently deceased L’Wren Scott for one, and Beyonce’s mother, Tina Knowles (you might remember that she used to dress Queen Bey pretty much all of the time).
Who’s going to top the list next year? Four-year-old Mayhem?