Do you recall the original McDonald’s character, the Hamburglar? If not, here’s a refresher:
In what can only be described as an … interesting … decision, McDonald’s has introduced a new, modern version of the fast-food-snatching character. Not only is the new Hamburglar a human man now–rather than the one-toothed, pint-sized troublemaker above–he’s also a suburban father (who wears a striped apron even at the BBQ!). He’ll be in ads promoting McDonald’s new Sirloin Third Pound burger.
Wait, is this who we think it is??! https://t.co/rc9xhQrAUi
— McDonald’s (@McDonalds) May 6, 2015
This is the first time the Hamburglar has appeared on TV since 2002, where he shared the screen with Venus and Serena Williams. And it’s pretty safe to say he’s certainly changed since then.
“We felt it was time to debut a new look for the Hamburglar after he’s been out of the public eye all these years,” Joel Yashinsky, McDonald’s’ Vice President of U.S. Marketing said in a statement to Mashable. “He’s had some time to grow up a bit and has been busy raising a family in the suburbs and his look has evolved over time.”
Hopefully his part-time burglary (nay, hamlarceny) can help pay for a new costume.