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Show of hands. Do you know what a shower selfie is?

It’s pretty self-explanatory–you take a picture of yourself in the shower, and somehow avoid getting water damage on your phone.

It’s tricky, but men on the Internet have been posting them en masse, thanks to a World AIDS Day-inspired initiative called #weareALLclean that was launched by Project Runway alumni Jack Mackenroth.

The concept is simple, and not unlike the ‘ALS Ice Bucket Challenge’ that clogged timelines across the globe this past summer. A person takes a PG shower selfie, tags it #weareALLclean and challenges three or more friends to do the same. There’s also a call for donations to support HIV/AIDS awareness and research, with a fundraising target of $1 million. (That’s a lot of sexy shower selfies, if each person donates just $1. Think about that.)

Here, 17 shower selfies to get you inspired: