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A new campaign by VETS Canada aimed at helping homeless and in-crisis veterans across Canada has officially launched.

Small Change Means Big Change hopes to emphasize that as little as one dollar can mean a big difference to a veteran in need.

In 2010, Jim Lowther, a veteran, realized that vets weren’t getting the help they needed. Many veterans hadn’t made successful transitions from their military careers to civilian life, and were living on the streets or at-risk of being homeless.

VETS Canada was born with the hopes to help these veterans and reintegrate them into civilian life, as well as connect them with healthcare and access to benefits. There’s been a drastic rise in the number of veterans seeking assistance: Between 2016 and 2017, VETS Canada observed a 143 per cent increase in requests for help. In June, the organization provided aid for 310 vets, up from 154 they helped last June.

The new campaign is asking Canadians to consider donating a dollar a day, which would go towards access to housing, food, family programs and lifelines that could prevent suicide.

For more information on how you can donate, visit the VETS Canada website.