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The Oscars swag bags are almost better than an actual trophy

Anyone need an $80,000 cruise?
February 6, 2020 11:34 a.m. EST
February 9, 2020 7:29 p.m. EST
onstage during the 88th Annual Academy Awards at the Dolby Theatre on February 28, 2016 in Hollywood, California. onstage during the 88th Annual Academy Awards at the Dolby Theatre on February 28, 2016 in Hollywood, California.
Who needs an Oscar when you can walk away with a swag bag worth more than a small mortgage? Marketing company Distinctive Assets stopped by GMA recently to showcase some of the luxe items that are included in this year’s “Everyone Wins” nominee gift bag, a “bag” that goes to all of the nominees in the Oscars' Best Actor/Actress, Best Supporting Actor/Actress, and Best Director categories. It’s a tradition that’s almost two-decades old, and the contents are pretty freaking jaw-dropping.This year there are over 70 products and experiences included, and they range from  bottles of absinthe and tequila to a 12-day cruise worth $78,190. Because even celebs need to kick back with a luxury vacation and a bit of booze after the hubbub surrounding the big show.That’s not all though. This year there’s also a smart bra (wonder what all the male directors will do with that one), gourmet chocolate and maple syrup, two meal kits, personal training sessions, a matchmaking service membership, beauty treatments, a full body rejuvenation, a vape pen, a personal meditation band, and the Exploding Kittens game. It all sounds very Hollywood... save maybe that last item.[video_embed id='1894150']Related: Stylist secrets from the Oscar red carpet[/video_embed]Of course these bags aren’t in any way affiliated with the actual show, and the recipients are taxed on the “fair value” of anything they accept and keep. For several years now that amount is in the six-figure range, with previous gifts including trips to Greece, a 12-night jaunt in Tanzania, and a week-long stay at a spa. This year’s bag is worth approximately $215,000, which is about $5.2 million if you count bags for all 25 nominees. If you can believe it, that’s even more pared down than in years past; in 2016 the bags reached #PeakValue at $230,000.“We are not gifting Oscar nominees out of a sense of philanthropy,” Distinctive Assets founder Lash Fary told Forbes at the time. “We are gifting them for the same reason that they are paid upwards of $20 million for a single film... because their personal brand has value as a commodity.”That value is to the tune of $4,000-$50,000, which is what these brands pay to have their products included. (They’re also on the hook for the gifts themselves.) So what kind of commodities will the like of Tom Hanks, Laura Dern, Cynthia Erivo and double nominee Scarlett Johansson be sent this year? Here’s the complete list:
  • Soma smart-fit bra
  • Coda Signature chocolate
  • Officina Bernardi mood bracelet
  • ProLon meal program
  • 12-day cruise with Scenic Luxury Cruises and Tours
  • Junod Absinthe
  • Personal training sessions with celebrity trainer Alexis Seletzky
  • Stained glass portrait from John Thoman
  • Blisslights Sky Lite Galaxy Projector
  • Blush and Whimsy necklace
  • Carson's Garage novel
  • CBD Barkeep simple syrup
  • Celine Victor Luxury Eyelashes
  • Charabanc luxury car fragrance
  • Cinema on Paper movie posters
  • Clinic Pour Vous cosmetic and wellness service
  • Closys Oral Care
  • Curlee Girlee book series
  • Two tickers to Daybreaker
  • One year membership of Drawing Down the Moon matchmaking service
  • Up to $25,000 of treatments from Dr. Konstantin Vasyukevich
  • Essence One sleeping essentials set
  • Exploding Kittens game
  • Faro Punta Cumplida stay
  • Fast Bar premium nut bar
  • Flora Farms dinner for two
  • Auberge Resorts two night stay
  • Baja Baby six-month supply
  • Eclectic Array shopping experience
  • Forte Medical urine collection system
  • Full body rejuvenation with Dr. Rocio Salas Whalen
  • Golden Door spa certificate
  • Happiest Tee t-shirts
  • HFactor Hydrogen Infused Water
  • Hollowtips Vape Pen
  • Hotsy Totsy Haus bath bomb
  • Instytutum facial products
  • Phone conversation with life coach Jessica McGregor Johnson
  • Johanna Howard Home alpaca throw
  • One year membership to LiveItUp
  • Millianna earrings
  • Mad Mac Macarons
  • MOOD Revival natural soy candle
  • My Flight Pack by ERW hydration product
  • Muse personal meditation headband
  • Nutrition for Longevity meal kit
  • Courtesy Distinctive Assets
  • Nutrition for Longevity meal kit
  • Old Spice Ultra Smooth
  • VIP Day of Wellness at Origin Stretch and Spa
  • One-year supply of Oxygenation Foundation
  • Pepperidge Farm Dark Chocolate Milano
  • PETA x DIFF Charitable Eyewear x Veestro sunglasses
  • Pharmazam medication management
  • Pillow Pops color-coordinated pillows
  • Prospero Tequila
  • Purusha Botanicals Skincare Ritual
  • Custom security door from Remo Security Doors
  • Reian Williams Fine Art
  • Rita Hazan Shine Balm
  • Respect Your Universe gym gear
  • Serucell Serum with KFS Cellular Protein Complex
 
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We are GIVING AWAY 3 bottles of Serucell Serum to 3 lucky winners To enter for a chance to win, simply •Follow @serucell (if you haven’t already) •Like this post! •Tag a friend in the Comments, below. Tag two friends, and we’ll enter you twice! Giveaway ends Friday November 1 at 12 a.m. (midnight) Pacific Standard Time. We will choose 3 entries at random—and announce those 3 winners via an Instagram story on Monday, November 4 The fine print This giveaway is open to U.S. residents only By participating, entrants confirm they are at least 18 years of age This Serucell giveaway is not sponsored or associated with Instagram Inc. Entrants also agree to terms of Instagram and release Instagram of responsibility related to this giveaway #serucell #serucellserum #giveaway #skincare #skincaregiveaway #beautygiveaway #winbeautyproducts #skincareserum #skin #serum #skincareproducts

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  • SHEbd Broad Spectrum Hemp Balm
  • Soul Shropshire candle
  • Still Standing unisex foot spray
  • TAPS for Hope Afghan collection
  • TempSure Envi treatment to reduce facial lines and wrinkles
  • The Beauty Book for Brain Cancer
  • The right to Shower cleansers
  • 3d Wellness Retreat in Malibu, California
  • Tru Niagen vitamins
  • Trust Me Vodka
  • Violet one daily pill for monthly breast pain relief
  • Five-night stay at the Waikiki Beachcomber by Outrigger
  • YOOBTAPE by Yen the Label
For those keeping track, that’s enough swag to pay for a couple of new cars and put up a hefty down payment on a house. And to think the actual Oscar, which is only gold-plated, is worth a lot less than that ($1, if you count the Academy’s stipulation that if a winner wants to sell their trophy he or she has to offer it back to the organization at that price, first).In the meantime, we regular schmucks can only dream.Oscars coverage begins Feb 9 at 5:30pET on CTV plus follow @etalkctv for Etalk Live from the Oscars Balcony and tune into the 92nd Oscars at 8pET.[video_embed id='1893691']Related: Math whiz shares his secret to correctly predicting Oscar winners[/video_embed]

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