By now, we’re used to seeing pregnant ladies in the media. Thanks to Demi Moore’s groundbreaking Vanity Fair cover in the early ’90s, and current celebs like Serena Williams and Beyoncé, the sight of a bare baby bump in public is no longer taboo.
And last fall, fashion brands from Opening Ceremony to Glossier capitalized on this to great effect on the catwalk, sending pregnant women down the runway, proudly showing off their stomachs. So perhaps we shouldn’t be surprised the trend has gone one step further. But this time male models are getting in on the act, and we’re hella confused.
At Supernatural, Extraterrestrial & Co., we’re prepared to welcome a future of male pregnancy. Model: Daniel Olze @daniolze Xander Zhou Spring/Summer 2019 _ Creatve direction: Xander Zhou @xanderzhou _ brought to you by Xander Zhou Studio team _ Music: Emil Schult @emilschult _ Styling: Gary David Moore @gary_david_moore Casting: Madeleine Østlie @maddeostlie Hair: Kiyoko Odo @kiyokoodo Make-up: Isamaya Ffrench @isamayaffrench Set design: Sophie Durham @_sophiedurham Production: Antony Waller @awandc _ Press Release: Ross Aston @rossaston Front of House Photography: Helle Moos @hellemoos PR: Agency Eleven @agencyeleven Sales: Nana Suzuki @suzukishowroom _ #xanderzhou #ss2019 #LFWM
Experimental menswear brand Xander Zhou showcased their spring/summer ’19 collection at Men’s London Fashion Week, and whipped out something of a surprise. Not only did their models step out in some boundary-pushing attire, but many were adorned with prosthetic baby bumps to boot. And lest you confuse them with beer bellies (which would be quite the statement of a different kind by the designer), they were sure to make their gesture clear. As well as one model rocking a “New World Baby” t-shirt, others were seen protectively cradling their faux bumps, mirroring the instincts of actual mothers-to-be.
It sure makes a statement on gender fluidity, and we can only guess it’s part of a push to imagine a more inclusive image of gender within high fashion. As we all know, the industry is continually criticized for its narrow and sometimes damaging presentations of gender norms and body image. So, perhaps in sharing on its Instagram that the brand is “prepared to welcome a future male pregnancy,” it’s also saying it’s prepared to have all the norms flipped. So whilst it may be eyebrow-raising, maybe anything that challenges the status quo — whether it’s currently a reality or not — is a good thing when it comes to fashion.