Life Food
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You remember Morgan Spurlock? Exactly! That dude who, in 2013, ate nothing but McDonalds for 30 days, supersizing his order, and subsequently his own self, every time he was prompted. It was a great documentary providing a hard, honest look at the unhealthy nature of the fast food world. Heck, Spurlock was even nominated for an Academy Award for his work.

Well, apparently (and we say that in italics for reasons you’ll read below) he’s launched his own fast food chain, Holy Chicken! in Columbus, Ohio.

When news broke about the filmmakers’ new “chicken experience” business endeavour, which claims to sell “hormone-free, antibiotic-free, cage-free, free-range, farm-raised, humanely raised 100 percent natural” chicken (according to the restaurant’s press release) the media went nuts, crying bloody irony!

But, if you take a closer look at the eatery, including its slogan “Too Good to Be True,” you might notice that there’s something a little fishy about this chicken restaurant.

For example, there’s this Instagram promotion offering a free chicken sandwich if you come dressed in “chicken-related attire,” which includes chicken tattoos, if you’ve got one:

Or the very idea of a “Grilled Crispy Chicken Sandwich,” which is $7.50 US…for just the sammy.

Then, there’s even the very logo of an exasperated chicken. This can’t be real, even if it looks tasty enough. Still, it’s selling. In fact, it’s been selling out every day by 3 p.m. (We get it–we’d eat there too for the experience.)

As patrons entered Holy Chicken! this past weekend, they were asked to sign a waiver in order to be filmed. And, according to The Columbus Dispatch, there were cards on the tables inside with messages like “pretty much the same as all industrial chickens,” written on them.

Either way, we’re pretty certain this is something more than just a new chicken restaurant in Columbus.