The days of uniform coffee drinking at Tim Hortons is officially over. While once upon a time the craziest thing on the menu was a “Double Double,” today the coffee chain boasts all sorts of latte, coffee and tea concoctions to suit every consumer need. Kind of like another famous coffee chain kicking around Canada these days.
Turns out, Tim’s is about to expand even further.
Last summer Tim Hortons introduced the Dark Roast coffee in order to keep up with the “evolving tastes” of its customers. Recently it unrolled another campaign educating consumers about its decaf coffee. This week, Tim’s announced a new limited edition “Three Peaks Columbian” brew, which will be available for eight weeks in limited test markets including Abitibi, Que; Saint John and Moncton, New Brunswick and Sudbury and North Bay, Ont.
“Our guests, especially millennials, are looking for new experiences and different tastes,” president and COO David Clanachan said in a release. “Like craft beer, wine or exotic foods, coffee is increasingly seen as an affordable adventure, so we feel our new Three Peaks Colombian coffee will satisfy this increasing appetite for new, different and exciting flavours.”
No word on whether the chain will also unroll skim or soy milk options to help enhance those adventurous profiles, but hey — at least it’s giving customers more options, right?
Let’s just see if the Three Peaks Colombian comes to the rest of Canada first, perhaps. In the meantime, there’s still plenty to love about the original cuppa.