Poor sleep got you feeling like a big old slug? Yeah, we know the feeling—slimy, tired, grumpy. But lucky for us, the latest version of the wildly popular sleep aid app, White Noise, is back and better/noisier than ever.
What began as a side project for software developer Todd Moore in 2008 has grown into a business that commands between half-a-million and a million uses per day, and helps hundreds of thousands of people get a good sleep.
The White Noise 7 app functions by emitting a customizable, smooth-looping noise (waves, cars, rain, wind, cats purring, vacuums and many more) that helps users fall asleep, stay asleep and wake up feeling more refreshed. The latter happens with a user-selected alarm noise that fades in slowly rather than emitting a sharp, sudden blast of horn, music, whatever like most alarms do.
But one of our fav new features is that you can add your own sounds to the app, and share them with other users. So, if the sound of Sunday afternoon sports on TV is what sends you to dream land, just find or record a sound bite, upload and the app will turn it into a seamless loop. You can also mix it with existing sounds, or other users’ sounds. Sunday afternoon sports on TV + pattering rain, anyone?
“Until now our customers have only been able to download sounds we created for them,” Moore said in a press release. “And they did that voraciously. We saw an opportunity to give them something more—the ability to record and upload their own sounds, mix them with already published content to create something even more unique and then share it with others in our White Noise community.”
The success has prompted Moore to fund his own small tech company, TMSOFT LLC, which develops other free apps and audio content. Among the company’s other projects is a white-noise track called Box Fan, which, yeah, emits the sounds of a box fan, and has been played over five million times on Spotify.
There are currently three versions of White Noise available for Android and IOS: free (with in-app ads), a full version ($1.99 USD), which includes 40 of the original sleep sounds (sans ads) and a pro version for $2.99 USD (also without ads) that gives access to new HD sounds as well as the ability to mix sounds into the ultimate snooze-fest tune.
This little bit of tech is so good, you may not want to turn it on at work…