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Have you ever celebrated December 1st? Well, it’s World AIDS Day and it’s a day of awareness-building and raising funds for research.

Okay, so there’s no greeting card for the day (that we know of), but there are great ways to get involved that benefit you and the cause. Apple has launched a (RED) app store with the Global Fund, a charitable organization that raises funds to fight AIDS globally with its (RED) product campaign. Basically, apps like Kim Kardashian Hollywood, Farmville, Cut the Rope 2, Fifa 2014, Clear and more have opted in to go (RED) and will give 100 per cent of app sales to the cause. The beauty is, Apple and other companies aren’t just raising awareness and cash on the day of–red apps will be around until December 7th, and many companies will continue raising funds while supplies last. And no one has done this just for the tax break, because the offerings are actually super-nice. Check out 9 brands who are probably going to make a lot of money for the Global Fund (if you don’t like the colour red at all, you will not like any of these):