Someone better turn that grill down, because Burger King just got burned.
Last week, Wendy’s did something that began innocently enough. The fast-food chain posted a tweet promoting its “4 for $4” combo.
The 4 for $4 Meal: a trayful of mouth-filling glory. pic.twitter.com/JjDOFZVXuP
— Wendy's (@Wendys) January 20, 2016
Four items for four bucks is a pretty good deal, after all. It was definitely worth promoting and everything. But things quickly went from “warm” to “sear” after Burger King responded with its own value deal, which featured an extra item (a chocolate chip cookie) for the same price.
5 for $4, because 5 is better than 4. pic.twitter.com/BZe8JFbKjm
— Burger King (@BurgerKing) January 21, 2016
Can you say “shots fired”?
But Wendy’s wasn’t about to take no s–t from the King, and so the company served up a line that was “well done” indeed.
@bguerns13 edible food
— Wendy's (@Wendys) January 22, 2016
Twitter immediately reacted:
— Avalanche (@AvalancheTwitch) January 23, 2016
— SharkChaos (@foodfacenow) January 23, 2016
Unless Burger King responds, it looks like this beef is cooked.