We’re not immune to “buying by the label.” Is there a puppy wearing a monocle on that red wine? Sold. Is there something vaguely Italian on that jar of pesto? Wow, it’s like we’re in Italy.
But the next time you buy pasta sauce, you may think a little differently about that stoic Italian woman on the label.
It seems Middle Earth Organics knew that we buy based on the label, because its line of pasta sauces plucks its cover girls from famous Italian paintings. For example, its Organic Tomato and Porcini Mushroom Sauce uses the painting Judith Beheading Holofernes, a Caravaggio painting from 1598.
As you can see, she’s a stern woman. Just by looking at her, you get the impression she’s a discerning Italian woman who crushes San Marzano tomatoes by hand, and she likely only uses fresh ingredients that she has farmed herself. But alas, she does none of these things, because she is far too busy ritualistically beheading men.
And no, that red stuff isn’t delicious organic tomato and porcini mushroom sauce, just like mama used to make – it’s blood. Feminist statement or a lack of art history knowledge? You decide.