Slogans on sweaters, t-shirts, and across bums (oh, the early 2000s) are nothing new in fashion, but we’ve never seen slogans on gowns quite like this. Fashion house Viktor & Rolf debuted their Spring 2019 collection at Paris Couture Week on Wednesday and revealed a line of oversized and dreamy gowns that have turned memes into fashion.
The new collection of dresses feature slogans, memes, and moods for every occasion and have quickly gone viral.
Viktor and Rolf have perfectly and ironically summarized fashion in this collection and I am OBSESSED despite it definitely seeming like something you could pick up at forever 21 pic.twitter.com/fagsecwwfe
— Sophie (@sophiewinfieldd) January 24, 2019
I’m not a Cancer but this is still me in @Viktor_and_Rolf couture showing up to work pic.twitter.com/H4RI4g8L1s
— Adam Ilenich (@adamilenich) January 24, 2019
When I die, burn me in this. @Viktor_and_Rolf pic.twitter.com/aPnQtuOQ5M
— Priyanka Dargan (@coupdecoeur) January 24, 2019
All I can think about is how do you get on the subway with this outfit? NO – I will not move, NO – you can not have the seat next to me… #Couture #PFW2019 #CoutureFashionWeek #viktorandRolf pic.twitter.com/YErKiuSF3X
— MO (@FLA_XBow) January 24, 2019
this right here… this is what I was meant to wear… my closet has always felt empty and I never understood why but now all is clear… bless u viktor & rolf spring 2019 couture for opening my eyes pic.twitter.com/VesqP2qMMW
— sandro bitchicelli 💫✨ (@tofudoom) January 24, 2019
So, what do these gowns say exactly? Just about everything. Pick a mood and Viktor & Rolf’s spring collection has you covered.
When you’re patriotic
When you’re feeling yourself
When you’re feeling wanderlust
When you’re not feeling your best
When you’re resting shy face is giving off the wrong impression
When you’re feeling optimistic
When you’re feeling pessimistic
When you’re feeling ready for a fight
When you’re fighting
And when you’re feeling herbal
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