Slogans on sweaters, t-shirts, and across bums (oh, the early 2000s) are nothing new in fashion, but we’ve never seen slogans on gowns quite like this. Fashion house Viktor & Rolf debuted their Spring 2019 collection at Paris Couture Week on Wednesday and revealed a line of oversized and dreamy gowns that have turned memes into fashion.
The new collection of dresses feature slogans, memes, and moods for every occasion and have quickly gone viral.
Viktor and Rolf have perfectly and ironically summarized fashion in this collection and I am OBSESSED despite it definitely seeming like something you could pick up at forever 21 pic.twitter.com/fagsecwwfe
— Sophie (@sophiewinfieldd) January 24, 2019
— Adam Ilenich (@adamilenich) January 24, 2019
— Priyanka Dargan (@coupdecoeur) January 24, 2019
All I can think about is how do you get on the subway with this outfit? NO – I will not move, NO – you can not have the seat next to me… #Couture #PFW2019 #CoutureFashionWeek #viktorandRolf pic.twitter.com/YErKiuSF3X
— MO (@FLA_XBow) January 24, 2019
this right here… this is what I was meant to wear… my closet has always felt empty and I never understood why but now all is clear… bless u viktor & rolf spring 2019 couture for opening my eyes pic.twitter.com/VesqP2qMMW
— sandro bitchicelli 💫✨ (@tofudoom) January 24, 2019
So, what do these gowns say exactly? Just about everything. Pick a mood and Viktor & Rolf’s spring collection has you covered.