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Looking at a fashion ad, you might think that nobody looks like that. And in some cases, you’re probably right. But just because nobody does, doesn’t mean that nobody could. In fact, anyone could. Which is partly the premise behind SPOOF, a collaboration between fashion editor Nathalie Croquet and advertising photographer Daniel Schweizer. The duo have taken high-end fashion ads and replicated them with Croquet, a woman who, while fashionable, is not a conventional model. The outcome is truly beautiful and absolutely clever:

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