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Why have boring steel towers supply power to people when giants can do the job just as well?

There are many reasons to visit Iceland, whether it’s to climb an active volcano, bathe in the geothermal spa at Blue Lagoon, or eat some rotten shark (Hákarl to the locals), and next year, there will be yet another.

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© 2008-2015 Choi+Shine Architects

The international architecture firm Choi+Shine Architects has confirmed that, current schedule permitting, come 2017, the world will finally get to see their stunning Land of Giants™pylons-cum-artwork in action in Iceland. The electrical towers, that are shaped like humans, stand at just over 45 meters and are relatively simple in composition, built from the same basic parts, the torso, forearm, upper leg and hand. Who wouldn’t want to see these giants in action, right?

“We would expect that the Giants would attract visitors from all over the world, as both we and the Icelandic power company Landsnet, receive many inquiries about the location of the Giants in Iceland from the people who wish to visit,” says lead architect Jin Choi.

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© 2008-2015 Choi+Shine Architects

The concept of taking an everyday structure often considered an eyesore and transforming it into art that in turn generates tourism is pure genius, and the firm has already been recognized for the stunning concept with several awards design and architecture awards. Well deserved, we say.

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© 2008-2015 Choi+Shine Architects

The idea for the project came from a long driving trip to Montreal, when Choi, upon seeing a series of different pylons emerging and disappearing along the highway, formed an impression of quietly marching giant figures, like the lonely elongated figures in the Italian-Swiss sculptor Alberto Giacometti’s works.

We can’t wait to see what they look like once they’re finally up. Maybe, one day, Canada will have its own Giants too.