Beauty is in the eye of the beholder, and yet the paragons of the fashion world are often telling stories on the runway for a certain kind of woman. She’s rich, she’s thin and she’s mostly young. So, what artist Sasha Frolova did was turn the lens on her grandmother, applying the most recent beauty trends to her face. These trends didn’t necessarily apply to her grandmother’s current interests – and she didn’t always find the looks very “her” – but the photos paint a picture of beauty that doesn’t often translate to high fashion. Women of all ages can be viewed as desirable and emblematic of something more. For Frolova, her grandmother shaped her life, and there’s nothing more beautiful than that. We talked to the artist about the project and how her grandmother felt about the assignment. See all of the photos and read about how it all went down right here:
These photos of a stunning older woman will change how you feel about fashion
Fashion Week Retold"Phillip Lim was the last shot of the day, which was a bare face with a bright red lip. I thought it was an amazing look for her, as it was elegant but surprising and ran to show my grandfather," recalls Frolova. "They both thought it too bright; I think my grandmother has worn the same dark redish purple lipstick since I was a little girl, anxious it would get on my cheeks."
Compare the look with the collection here.Sasha Frolova
Fashion Week Retold"At first she questioned her qualifications as a candidate to represent a fashion week beauty look," says Frolova. This ultimately became my main inspiration, causing me to ask myself why this woman who has always exemplified grace and glamour felt inadequate to represent beauty." Sasha Frolova
Fashion Week Retold"It pushed me to contrast the elements of her day-to-day routine or comfort zone with the runway looks she no longer identified with," added Frolova.
Compare the look with the inspiration: Jeremy Scott Fall/Winter 2015.Sasha Frolova
Fashion Week Retold"I’ve always been fascinated by the way that expectations are perceived, skewed and internalized by various groups and typecasts," says Frolova. "On set we talked a lot about the moment we first became self-aware; mine was in 7th grade when a girl on my school bus asked me if my thighs touched." Sasha Frolova
Fashion Week Retold"It was interesting to see how timeless my feelings as a girl are, even though before those conversations I had perceived them as unique to my generation," adds Frolova.
Compare the look with the inspiration: Marc Jacobs Fall/Winter 2015.Sasha Frolova
Fashion Week Retold"The reception of this series has inspired me to push myself to make work that can voice my thoughts through aesthetically appealing imagery. I don’t see myself recreating this with other older women as part of the project was exploring a woman whose beauty has been so emblematic to my childhood," writes Frolova. Sasha Frolova
Fashion Week RetoldBut it wasn't just about age: "I wasn't only looking to contrast the fashion industry's fascination with youth," Frolova tells us.
Compare the look with the inspiration: Hood By Air Fall/Winter 2015.Sasha Frolova
Fashion Week RetoldOn Sasha's next step: "My next series is a series of portraits called “Nudes,” which explores the contrast between nude as naked versus specifically beige [which is] supposedly synonymous to “flesh colour.” It also addresses the way the sexualization of girls has become ‘art’ by default."
Compare the look with the inspiration: Rodarte Fall/Winter 2015.Sasha Frolova
Fashion Week RetoldAt the end of the day, one thing is for certain. No matter the makeup, no matter the trend, Sasha's grandmother is a beauty.
Compare the look with the inspiration: Altuzarra Fall/Winter 2015.Sasha Frolova