It was last week that IHOP, the International House of Pancakes, announced it would be rebranding itself to IHOb. The speculation was that the restaurant chain would go from pancakes to breakfast which would, of course, make sense because it wasn’t too big a stretch and, you know, it would still remain in the same food family. But, no. Instead, the company announced they were “flippin’ from pancakes, pancakes, pancakes to burgers, burgers, burgers,” which had everyone flippin’ out.
— IHOb (@IHOb) June 11, 2018
While IHOP’s customers are confused as hell, their competitors are relishing this change. They’re taking advantage and roasting the hell out of the chain. And it’s been amazing.
Burger King went all out and changed everything, from Facebook to Twitter.
LMAO BURGER KING PETTY AF pic.twitter.com/amh6s3UZ4H
— knife (@Knives_x) June 11, 2018
Wendy’s was in fine cutting form, as expected.
Remember when you were like 7 and thought changing your name to Thunder BearSword would be super cool?
Like that, but our cheeseburgers are still better.
— Wendy’s (@Wendys) June 11, 2018
A&W was just as baffled as the rest of us.
Inspired by the International House of Burgers announcement, we are also changing our name (Please do not ask what it means — we don’t know either.) pic.twitter.com/0HPQtQirHn
— A&W Restaurants (@awrestaurants) June 11, 2018
Waffle House are sticking with what they’ve got.
Long-term consistency trumps short-term intensity. – Bruce Lee
— Waffle House (@WaffleHouse) June 11, 2018
As is U.S. chain Whataburger.
As much as we love our pancakes, we’d never change our name to Whatapancake
— Whataburger® (@Whataburger) June 11, 2018
But White Castle is making some changes too.
We are excited to announce that we will be switching our name to Pancake Castle.
— White Castle (@WhiteCastle) June 11, 2018
MoonPies are going to stay MoonPies, thank you very much.
We’ve worked really hard for like 100 years to get people to remember our brand name so if it’s cool with everyone we’re just going to stick with MoonPie thank you
— MoonPie (@MoonPie) June 11, 2018
And PopTarts, just leave them alone.
Dear internet thanks to everyone asking me this but no not every brand is having an identity crisis so I’m gonna stick to Pop-Tarts https://t.co/L6NsUR6WP9
— Pop-Tarts (@PopTartsUS) June 11, 2018
Steak-umm, on the other hand, is willing to change it up too.
we have officially changed our name to Cake-umm because Steak-umm just wasn’t doing it for us anymore or something
— Cake-umm (@steak_umm) June 11, 2018
As is Hot Pockets.
bocket like it’s hot pic.twitter.com/lwroiI3iVB
— Hot Pockets (@hotpockets) June 11, 2018
DiGiorno? Sure, why not?
You probably already knew that. pic.twitter.com/m0DXwUk9h8
— DiGiorno (@DiGiorno) June 11, 2018
Hmm, Qdoba’s change actually works.
— Qdoba (@qdoba) June 11, 2018
And Denny’s is just going to sit back and enjoy this.
👦: Grandpa, do you remember the Great Burger Wars?
👴: lol no I was chillin drinkin milkshakes and trying to make sense of Westworld
— Denny’s (@DennysDiner) June 11, 2018
Now, keep in mind, when the company announced their transition, they did note in their announcement that the name change wasn’t permanent and “just for the time being.” And, naturally, it’s all in the name of marketing as the chain promotes seven new burgers the restaurant is adding to its menu. And you have to give it to them, it’s working. No one has talked about IHOP/IHOb this much in a long, long time. Hmm, maybe not so ridiculous after all.