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It’s something Ari Seth Cohen hears all the time. “Why would you want a picture of me? I’m old!” He didn’t realize the attitude was so common when he started his senior-focused street-style blog Advanced Style in 2008.

Today, he’s stopped hundreds of women ages 50 to 106 on the streets of New York City and is still shocked at how accustomed his subjects are to being ignored. “I want to reinforce in them not only that they are stunning and that they have something that attracted me to them, but that old is not a bad thing,” he says. “Why would that be a reason why I wouldn’t want to take your photograph?”

In a documentary about the blog, also called Advanced Style, which is now available on DVD ($29 at Amazon), Cohen’s favourite subjects take the spotlight, showcasing their flamboyant personal style with a confidence sure to inspire women of all ages. Cohen curated his favourite Advanced Style photos exclusively for The Loop. Here, he explains how these women can inspire anyone to live with unapologetic style.