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So what are the magic words to open this year’s Molson Canadian fridge? Many different kinds of words, to be exact.

That’s right, in order to open the fridge, the phrase “I am Canadian” needs to be spoken in six different languages.

In a heartwarming bid to highlight Canada’s vast multicultural spectrum, Molson added the very Canadian component. It’s also appropriate considering the Pan Am/Parapan Am Games are rolling into Canada — and those games represent cultures from around the world. Last year’s Molson Canadian fridge required people to sing “O Canada” to get it to open, and in the inaugural year all you needed was your passport.

For 2015, the fridge’s third year making the rounds, with millions of people heading to the Land of the Maple Leaf it only makes sense that the fridge will be making its public debut at one of the Toronto venues. If you were thinking of attending the Games and you want some free beer, you might want to amass all your foreign-language-speaking friends and head down as a group.

Using Google’s Speech Recognition (and other Google technologies), the fridge is able to recognize 40 different languages, ranging from French and Mandarin to Portuguese and Hindi. When the phrase “I am Canadian” is spoken, the language used is displayed on a digital panel on the fridge. Once the fridge recognizes six different languages — which can come from multiple people — the door opens, revealing row upon row of vintage Molson Canadian cans.

“With Canada Day right around the corner, and with our country only weeks away from welcoming the world at the Pan Am Games, we wanted to celebrate one of Canada’s most admired traits: its diversity,” said Chris Blackburn, Director of Marketing, Molson Canadian. “With the incredible support we’ve received from Google, we were able to create the most patriotic version of our beer fridge yet, bringing people from many different cultures together over an ice cold, Canadian beer.”

Speaking of awesome marketing campaigns, if you liked this, check out some more of our favourite PR stunts in the gallery below: